If you already hated Facebook, then you have another thing coming: Mark Zuckerberg is now making plans to run for president of the United States. As the CEO of a company that serves as the main news source for nearly one billion people worldwide, “the Zuck” has been making moves that scream presidential campaign to experienced observers.

Zuckerberg’s recent cross-country road trip, which he claimed was for him to get a better picture of Facebook’s typical users, was the first major tip-off. Despite the insistence of the Zuck’s public relations team that the trip was meant to be a genuine way for the Facebook CEO to connect with his user base, press access to the tour has been heavily restricted, with those visited by Mark instructed to refer all journalists to Facebook’s public relations people. If people fail to comply with these instructions, they don’t get to meet Zuckerberg. As a result, most everyone who Zuckerberg visited or planned to visit has been compliant.

Another less compelling lead was revealed in a recent lawsuit against Facebook, Inc., when the discovery process leading up to the court date revealed that Zuckerberg’s most recent proposal to Facebook’s board contained a clause that would allow him to maintain his position as CEO even if he held a public office.

Sure, Zuckerberg can say he’s not running for president all day long, but the truth is that actions speak louder than words.